Melee Gemstones Land on the Nivoda Platform

Nivoda, the high-tech B2B platform facilitating trade in precious gemstones and diamonds, has enhanced its database with a dedicated section for melee gemstones, offering a wide range from natural to lab-grown varieties. This addition addresses the evolving needs of retail jewelers and further solidifies Nivoda's position as an industry leader.

The initial test-launch occurred last August with a selected group of customers in the UK, resulting in immediate success. The positive response prompted Nivoda to expand availability globally. Within less than a year, melee gemstone sales surged significantly: new orders increased by 56% in the third and fourth quarters of 2023, and gross merchandise value (GMV) rose by 117%.

To enhance the melee shopping experience, Nivoda introduced a redesigned front-end Customer Experience (CX) featuring personalized filter functionality. Moreover, upcoming developments include the formation of a dedicated team of internationally-selected suppliers specializing in melee gemstones. These suppliers will undergo stringent onboarding procedures ensuring product authenticity and quality, including detailed imagery, comprehensive descriptions, and rigorous sampling phases aligned with "Nivoda Quality Standards." Nivoda's expansion into the melee sector represents a significant stride towards offering customers a diverse, high-quality selection.

This initiative underscores Nivoda's ongoing commitment to innovation, customer service, and upholding the highest industry standards.

Antonella Reina, Ediotor VO+